Daxing Exhibition Center
A spiral exhibition space that captivates its visitors’ attention all the way through indoor and outdoor areas and from bottom to top
The journey is led by a red-spiral staircase from ground level up to the third floor, showing on its way to the top, different mockups, environments and outdoor terraces.
The first floor contains meeting rooms, office space, retail mockup, as well as the start of the staircase which is placed in a predominant atrium at the center of the building. As soon as the visitor takes the first step inside the show room, he/s is surrounded by the retail mock-up glass facades and can feel already the atmosphere of the future mall. The atrium actually works as an interpretation of the common areas of the future mall.
After watching the introduction video in the auditorium of the second floor, the visitor moves to a dark room to contemplate a physical model of the future mall. After that, a terrace allows having an outside view of the construction site: here the exhibition of the future building is linked with the present with the outlook of the mall under construction.
The third floor contains some of the mock-ups which represent different retails, being one of those mock-ups a café in service. Here, it is also possible to have an outside look from a terrace that is in itself a mock-up of the future landscape area and main entrance to future mall.
The ordinary functions of a showroom are combining here with the enjoyment of a journey that takes you in and out, from representation to the reality.
Year: 2013 ~ 2015
Type: First Prize competition
Program area: 1,000 M2
Principal Architect: Manuel N. Zornoza
Project Manager: Lihui Sim
Team (A~Z): Liu Bo, Jorge Cortes de Castro, Amos Hu, Leo Li, Yiye Lin, Lu Xiao, Phyo Yanadar Oo, Frank Zhan
Photographer: Shannon Fagan