Wine Trade Center

How to design a wine center that shows its own cultural value while fitting into the surrounding urban tissue?

Workplace
ZhengZhou International Wine Trade Centre will be located in ZhengZhou East New District, Henan Province, China. This enterprise has the main purpose of promoting wine culture in China by bringing a representation of wines from all over the world. It will involve the construction of a complex of a Wine Museum; Wine Trade Centre Office Complex and 100 Pavilions representing a whole range of different countries.
The wine complex configuration presented here has been designed having as reference the structure of vineyards: in this case, both, landscape and architecture grows from a grid that configures, organizes and relates the different functions.

This “grid” can be considered a carpet that covers the entire plot; giving a certain order to what it will be built above.

This grid is at the same time transformed by site conditions that area considered crucial on the design process, such as: the flow of visitors; vehicles that cross in East – West and North-South direction; and the express way that cross South-North direction producing a commercial “sunken plaza” behind it.

The Architecture comes out from that grid. Architecture is conceived with a simple geometry. The highest tower is situated in the North-East decreasing in diagonal from North-East to South West direction, in order to use the buildings to protect the Center from strong wind that could affect the functionally of the open space with the 100 wine pavilions.

The buildings facades highlight the use of natural materials as wood. In that case, the experience of visiting the place is extended to all dimensions. It is remarkable the existence of big balconies inserted into the towers which have been called “View Decks”: a physical connection between the working area and the natural landscape; a double-story balcony where the enclosed space of the towers finds a place where to have diverse activities having the view of the whole Center.

On the other hand, the landscape reminds the geometry of the vineyards that people has in mind when they think about wine. The landscape breaks the rigid grid with a geometry that acknowledges the natural paths of the visitors.

Behind the open space, the car park occupies the whole underground area having entrances in the south and north side.
In general, the Wine Trade Centre is a diverse and rich environment where activities like visiting, working, learning and enjoying get together.
The Wine Trade Centre is designed as an open centre where the visitors not only see but touch and feel the wine culture.

LATITUDE-WEBSITE-WINE-BLOG

酒交易中心

如何设计酒文化中心既能融入周围城市脉络,同时彰显独特文化价值?

中国(郑州)国际酒交易中心计划位于郑东新区,这家企业致力在中国推动酒行业的发展,引进和推介来自世界各地的各种红酒。该文化中心将拥有酒博物馆、酒交易办公楼以及一百座展示馆集群,用来展示来自不同国家的酒品系列。
本项目空间原型参考了葡萄园的几何结构,其景观和建筑衍生自一套平面网格,不同的功能也由网格系统组织和关联起来。

网格像一张地毯平铺在场地上,形成了整个建筑组群的秩序。同时,均质的网格也受到了基地条件的影响,例如参观人流,东西向经过的车辆,和南北向的快速路,形成了商业下沉广场。

建筑由场地网格生成,呈现出简单的几何形体。最高的塔楼布置东北方向,与东北-西南的主导风向相对应,用来减弱强风对于开放空间和展示馆组群的影响。
建筑群在外立面上突出了木材等天然材料的使用。在这种情况下,到访此处的体验将延伸至所有的感官,为此提供更愉悦的体验。值得一提的是嵌入塔楼的户外露台,我将其称为“瞭望台”:它为在此活动的人们搭建连接工作空间与自然景观的桥梁;塔楼内部的双层露台不仅为人们提供了户外活动空间,而且塔楼外的景观一览无余。

此外,景观设计暗示了葡萄园的几何结构,同时让人们联想到美酒。自然景观打破了拘谨的网格,融入了暗示着参观者流线的几何形态。
开放空间下方为停车场,它占据了整个地块的地下一层,入口设置在南北两侧。
总而言之,整个酒交易中心是一个多样化、丰富的环境,在此,不同的活动种类例如:参观、工作、学习、闲游等都能很好的融合。

该酒交易中心为人们提供一处不仅可以参观,而且能够亲身体验的酒文化中心。

Location: 2014
Year: 2014
Type: Commission
Status: Proposal
Client: Henan Wine Industry Co., Ltd.
Program: 550,000 m2
Budget: Undisclosed
Service: Masterplan
Sector: Workplace
Architects: Latitude Architectural Group
Principal Architect: Manuel N. Zornoza
Project Manager: Lihui Sim
Team (A~Z): Lisa Bai, Liu Bo, Jorge Cortes de Castro, Huseyin Emek, Yann Quan, Phyo Yanadar Oo
Online featurings:
E-architect, 2014.08.05
AECCafe, 2014.08.01
Archello, 2014.08.01
Upla, 2014.07.31
Zhulong, 2014.07.30