Wine Trade Center
How to design a wine center that shows its own cultural value while fitting into the surrounding urban tissue?
The wine complex configuration presented here has been designed having as reference the structure of vineyards: in this case, both, landscape and architecture grows from a grid that configures, organizes and relates the different functions.
This “grid” can be considered a carpet that covers the entire plot; giving a certain order to what it will be built above.
This grid is at the same time transformed by site conditions that area considered crucial on the design process, such as: the flow of visitors; vehicles that cross in East – West and North-South direction; and the express way that cross South-North direction producing a commercial “sunken plaza” behind it.
The Architecture comes out from that grid. Architecture is conceived with a simple geometry. The highest tower is situated in the North-East decreasing in diagonal from North-East to South West direction, in order to use the buildings to protect the Center from strong wind that could affect the functionally of the open space with the 100 wine pavilions.
The buildings facades highlight the use of natural materials as wood. In that case, the experience of visiting the place is extended to all dimensions. It is remarkable the existence of big balconies inserted into the towers which have been called “View Decks”: a physical connection between the working area and the natural landscape; a double-story balcony where the enclosed space of the towers finds a place where to have diverse activities having the view of the whole Center.
On the other hand, the landscape reminds the geometry of the vineyards that people has in mind when they think about wine. The landscape breaks the rigid grid with a geometry that acknowledges the natural paths of the visitors.
Behind the open space, the car park occupies the whole underground area having entrances in the south and north side.
In general, the Wine Trade Centre is a diverse and rich environment where activities like visiting, working, learning and enjoying get together.
The Wine Trade Centre is designed as an open centre where the visitors not only see but touch and feel the wine culture.
Client: Henan Wine Industry Co., Ltd.
Program: 550,000 m2
Principal Architect: Manuel N. Zornoza
Project Manager: Lihui Sim
Team (A~Z): Lisa Bai, Liu Bo, Jorge Cortes de Castro, Huseyin Emek, Yann Quan, Phyo Yanadar Oo