We believe that an organic market is not simply an ordinary place to purchase food. It is a place where you go to seek out products that reflect the taste and feel of nature. Along with this belief, we’ve been developing design for Yuanpu Organic Market over the last four months till today.

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We implemented this spirit throughout its exterior and interior spaces: the floor is configured of a pattern of hexagonal tiles that adapts to the different areas, together with the wood material used for the furniture, the whole design strategy forms a unique identity that resonates with the healthy lifestyle that the market promotes.

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The enterprise color of Yuanpu Market is green, which presents originality, health and organic agriculture. Working closely with Yuanpu, LATITUDE’s team in Beijing and Madrid together created a unique identity for this market.

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我们认为有机市场绝非单纯采买食物的去处。在这里,人们可以挑选到散发着自然风味和亲近自然的产品。
 
我们秉承这一理念为原圃有机超市进行了为期4个月的设计研发。
 
原圃超市企业色为绿色,它象征了璞真、健康和有机式农业。
 
我们将它的企业精髓融入超市外部和内部的空间设计:地面均铺设六角形瓷砖,与不同区域相搭配。市场天花板由木质网格构成。采用与家具相同木料,整体设计别具一格,映射出市场所倡导的健康生活方式。纬度建筑北京团队、马德里团队同原圃品牌合作紧密,共同树立一个具有其品牌特征的超市形象。
 
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